I wrote a letter to Banana Republic about their front display months ago that included the word “Colour” without the letter “U”. Jennie from Banana Republic’s customer service reassured me she didn’t mean to cause any offence and that the marketing team will look into it. The display was up until the end of the season and I didn’t think about it again until today.
This time it was with the word “Favourite”!
I spent an unspeakable amount on Banana Republic clothes, so this error really bugs me! Not to mention that I have to walk by this place everyday.
So this is what I wrote to their customer service:
Dear Banana Republic,
It seems that my complaint on your American spelling tendencies on your front display stores in Canada has yet to be acknowledged.
The previous display that spelled out the word “color”, which should have been “colour”, has been gone, but a new display is in BP’s Canadian front display, this time with the word “Favorite” which should be “Favourite”.
Please have this error corrected along with any other grammatical errors in the Canadian branch. Your lack of consideration to Canadian spelling shows how much you respect your Canadian customers.
Once again, I will be posting this story on my blog as a sort of impetus for you to remedy this eye sore.
Maybe they will be quick to fix it- I’m being optimistic. You can judge yourself- you can read how my previous correspondence with Banana Republic was like by clicking here.