Banana Republic forgets ‘u’ again!

I wrote a letter to Banana Republic about their front display months ago that included the word “Colour” without the letter “U”. Jennie from Banana Republic’s customer service reassured me she didn’t mean to cause any offence and that the marketing team will look into it. The display was up until the end of the season and I didn’t think about it again until today.

This time it was with the word “Favourite”!

I spent an unspeakable amount on  Banana Republic clothes, so this error really bugs me! Not to mention that I have to walk by this place everyday.

So this is what I wrote to their customer service:

Dear Banana Republic,

It seems that my complaint on your American spelling tendencies on your front display stores in Canada has yet to be acknowledged.

The previous display that spelled out the word “color”, which should have been “colour”, has been gone, but a new display is in BP’s Canadian front display, this time with the word “Favorite” which should be “Favourite”.

Please have this error corrected along with any other grammatical errors in the Canadian branch. Your lack of consideration to Canadian spelling shows how much you respect your Canadian customers.

Once again, I will be posting this story on my blog as a sort of impetus for you to remedy this eye sore.


Maybe they will be quick to fix it- I’m being optimistic. You can judge yourself- you can read how my previous correspondence with Banana Republic was like by clicking here.

Banana Republic forgot ‘u’

I was passing by Banana Republic at Yorkdale Mall the other day (Toronto, Ontario CANADA) and was dismayed to see a lack of the letter “u” in the word “colour” posted on their display. It may seem like a small error, but its errors like these that make me feel like these companies have no respect for the country they are doing business in.  I assume it’s an issue of time constraints. It’s easier to smear American marketing around the world rather than taking the time to develop sensitivities around the communities they make money in. I e-mailed them this post. I hope that might be some sort of impetus for change. I will keep you posted.

* Update:

Hello Banana Republic,

I noticed that your recent display in CANADA didn’t include the ‘u’ in
colour (the Canadian way of spelling). It may seem like a small error,
but such errors just show the disregard you have for the country you are
doing business in. I wrote about this on my blog, and I will be happy to
write a happy ending to this situation.


On Tue, May 11, 2010 at 1:54 PM, Customer Service <[email protected]> wrote:

Dear Customer,

Thank you for your comments regarding the use of the word “color” in our
store displays.  Please be assured, it is never our intent to cause any
offense.   We appreciate the time you’ve taken to contact us to share
your thoughts.  Please be assured, we have forwarded your comments on to
our marketing team,  as customer feedback is an important consideration
when planning future marketing materials.  Again, we do apologize and
appreciate the time you have taken to share your comments.

We appreciate your business and look forward to shopping with you again

If you have further questions or concerns, please feel free to call us
at 1-888-BR-STYLE, and follow the prompts to share your store
experience. We are available Monday through Friday from 9:00 a.m. to
9:00 p.m. and Saturday, 11 a.m. to 9 p.m. Please note all hours are
indicated in Eastern Time.


Customer Service Consultant