American Eagle Also Forgot “u”


American Eagle merchandise display in Canada does not comply with Canadian spelling!


I know I write extensively on the issue of American companies disregarding Canadian spelling in their marketing displays, but I can’t help it. In my present circumstance in life, I have to walk by a mall every morning and afternoon five days a week, and seeing the letter “u” omitted from common words like “colour” and “neighbour” is like a major slap in my face.

Here is what I wrote to American Eagle just now:

The Canadian store displays currently at American Eagle does not comply with Canadian spelling. The word “favorite” is repeatedly posted on the display, when it should have been spelled “favourite”, with the “u”.

The error, though a small one, just shows how much you respect your Canadian customers.

I will be posting this story on my blog as a sort of push for you to correct this ASAP. I will also be posting the response I get, so hopefully it will be good.

My blog also has the picture of the display I am referring to at.

Banana Republic forgets ‘u’ again!

I wrote a letter to Banana Republic about their front display months ago that included the word “Colour” without the letter “U”. Jennie from Banana Republic’s customer service reassured me she didn’t mean to cause any offence and that the marketing team will look into it. The display was up until the end of the season and I didn’t think about it again until today.

This time it was with the word “Favourite”!

I spent an unspeakable amount onĀ  Banana Republic clothes, so this error really bugs me! Not to mention that I have to walk by this place everyday.

So this is what I wrote to their customer service:

Dear Banana Republic,

It seems that my complaint on your American spelling tendencies on your front display stores in Canada has yet to be acknowledged.

The previous display that spelled out the word “color”, which should have been “colour”, has been gone, but a new display is in BP’s Canadian front display, this time with the word “Favorite” which should be “Favourite”.

Please have this error corrected along with any other grammatical errors in the Canadian branch. Your lack of consideration to Canadian spelling shows how much you respect your Canadian customers.

Once again, I will be posting this story on my blog as a sort of impetus for you to remedy this eye sore.


Maybe they will be quick to fix it- I’m being optimistic. You can judge yourself- you can read how my previous correspondence with Banana Republic was like by clicking here.